Tracking your website's performance

Your website is your most important and powerful marketing tool. All your customers and prospective customers will want to visit your website for more information about your products and services, no matter how they found out about your company.

You can track and monitor visits to your website with special programs called 'Analytics' and one of the most useful is from Google. It's called Google Analytics and it's free. With Google Analytics you can see, at a glance, where visitors to your site came from. Did they find your site through a search on Google or Yahoo or MSN? If they did, what keywords (search terms) did they use to find your website? Is your site being found with keywords expect? If not, then you could be losing out to your competitors. For example, if your site sells cushions, you'd want your site to appear on Google and the other search engines when people typed in 'cushions' or 'seat cushions', or 'bench cushions'. Analytics programs provide this information and more to help you make your site more competitive and increase your return on your investment.

What's more, if you elect to advertise your website on Google AdWords (the small ads that appear on the right hand side of the search results on Google), you'll be able to track the visitors that come to your site from this source too, which means that you can really start to see which of your marketing initiatives work and which don't

The good news is that when you select an OPWS website design package, you automatically get a Google Analytics account built into your site, which means that you can start measuring your website's performance as soon as it goes live

If you're interested in finding out how an OPWS website design can really help you to market your business, call 07970 578268 today or email us at website.design@opws.co.uk.